Generate advocacy and trusted recommendations to validate high price-point and drive purchase.
Evidence the product claims – clean and dry brushes in 30 seconds – through trial. We created an army of advocates by engaging 120 real-world influencers – ‘Grapeviners’ – who invited over 1,000 friends and clients to try their StylPro for themselves.
- Sales tripled in the month following the trial
- 80% of trialists planned to, or had, purchased within a month
- Each trialist knew a further 4.8 people who had purchased since their recommendation
- Stimulated over 1 million offline conversations in a month
- Over 2m social media reach