Propel sales at launch by driving on and offline conversations and recommendations from trusted enthusiasts
Give specially screened high-reach Grapeviners the kudos of trying the entire range of products before launch, plus the chance to share the experience with friends and Jay himself (virtually). Over 1,500 people applied, from which 125 real-world influencers were selected.
- Sold out on QVC before the end of day 1
- Over 200,000 offline recommendations reported in 4 days between the influencer events and launch
- Each ‘Grapeviner’ started a chain reaction of an average of 1,635 face-to-face conversations
- 5.4m realistic social media reach (over 15m OTS)